New Orleans, LA – LATTER & BLUM Inc. and Van Eaton & Romero today announced that the companies have finalized an agreement that will bring together two of the regions’ most respected real estate brands. Effective immediately, this partnership of Van Eaton & Romero increases the size of the residential Real Estate companies of LATTER & BLUM Inc. already the largest real estate brokerage in the Gulf South, by approximately 25%, and will rank it as the 39th largest brokerage in the United States by unit sales.
These two longstanding, esteemed Gulf South brands, are joining forces to expand the leadership position already held by LATTER & BLUM Inc./REALTORS in the New Orleans market and by C.J. Brown REALTORS® in the Baton Rouge market (companies owned by LATTER & BLUM Inc.). With combined residential sales in 2011 of over $1.6 billion dollars and 7,153 units sold, this alliance positions LATTER & BLUM Inc. for continued success in the regional and national real estate markets.
“This alliance will help us grow stronger and will have unprecedented financial strength and breadth of service offerings.” stated Bob Merrick, Chairman and CEO of LATTER & BLUM Inc. “Both companies bring the highest caliber of residential Real Estate professionalism to all aspects of the business. Now with a combined strength of more than 1,300 talented sales professionals throughout Louisiana and the largest market share in each of the regions we serve, I’m very excited about our future.”
“Looking into the future of the residential brokerage business, we believe that being part of a regionally dominant, well-respected brand will best position our people for success for the long term.” says Marty Mayer, President and CEO of Stirling Properties, “This alignment with LATTER & BLUM, on the residential side of the business, lets Stirling Properties continue to focus on its other core lines of businesses.”
“Throughout the years, both LATTER & BLUM and Stirling Properties have shared similar company cultures.” commented Rick Haase, President of LATTER & BLUM Inc. “This shared culture and aligned mission statements of delivering exceptionally high levels of customer service are just two, of the many reasons why we felt this union made sense. Both organizations have long been committed to delivering cutting edge solutions for their Real Estate Agents and Customers and now… as one, we have created an organization with unrivaled tools and services for todays’ savvy real estate Agents and Consumers.”
The combined companies will retain the name LATTER & BLUM Inc./REALTORS® in Greater New Orleans, and C.J. Brown REALTORS® Inc. in Greater Baton Rouge. Both LATTER & BLUM and C.J. Brown, Southeast Louisiana real estate institutions, were founded nearly 100 years ago. Stirling Properties will continue to do commercial business through their commercial, development and acquisition arms.
LATTER & BLUM, Inc., the largest full-service real estate brokerage in the Gulf South, operates Latter & Blum, Inc./REALTORS® , C.J. Brown REALTORS® Inc., Noles-Frye Realty, NIA LATTER & BLUM Commercial Real Estate, LATTER & BLUM Property Management, LATTER & BLUM Insurance Services and Essential Mortgage Corp. and has three Franchise Offices in LA & MS. Established in 1916, the company has grown to include operations in Greater New Orleans, Greater Baton Rouge, Alexandria and Southern Mississippi and handles all phases of residential, commercial, leasing, property management, appraisals, mortgage and title services.