Who We Are
Latter & Blum Inc./REALTORS® has served the Real Estate needs of Greater New Orleans for nearly 100 years. Our market leadership and long heritage provide you with instant recognition and a competitive edge.
Stability and Longevity for Your Business
The History of Latter & Blum, Inc/REALTORS®
Latter & Blum was founded in 1916 by two young entrepreneurs, Harry Latter and Joseph E. Blum, in New Orleans. In its early days, the company specialized in commercial Real Estate, but later branched out into residential sales. Latter & Blum remained in the Latter family for 70 years, sustaining a strong foothold in the Real Estate industry.
Chairman & CEO, Robert Merrick purchased Latter & Blum in 1986. A visionary and nationally-respected appraiser and broker, Merrick restructured the organization and led Latter & Blum into an incredible growth cycle. After a long and successful history in the Greater New Orleans region, the company expanded to the Mississippi Gulf Coast region in 1993. In 1995, C.J. Brown REALTORS® joined the Latter & Blum Family of Companies, transforming both into a regional powerhouse and making it the #1 Real Estate brokerage in the Gulf South. In 2009, the Latter & Blum Family of Companies merged with market leading Noles-Frye Realty in Alexandria and later adding ERA Stirling Properties. In 2012, we welcomed Greater Acadiana’s esteemed, #1 Real Estate firm, Van Eaton & Romero. In 2014, our company entered Southwest Louisiana with the addition of ERA Moffett Realty in Lake Charles and the Houma-Thibodaux market with the addition of Patterson Real Estate.
In total, our success has attracted more than 35 Real Estate companies to make us who we are today. Our locally owned heritage and strong market position, combined with our Business Referral Network, offer you a powerful advantage and many, many opportunities.
Trust and credibility are valuable assets, and no brand has built a better reputation based on those assets than Latter & Blum. We hold as one of our guiding principles, “Building Stronger Communities in the Markets We Serve.” We are deeply rooted in our community and proud of our heritage as the most respected Real Estate brokerage in Greater New Orleans and our reputation as one of our community’s greatest supporters. Our organization has been nourished for nearly 100 years by the many families, Agents, and employees of Latter & Blum and our philanthropic outreach benefits a host of local charitable causes.
Support for Our Military
The Robert C. Penick, Ph.D Military Scholarship Program is named after our Senior Vice President & Chief Financial Officer of Latter & Blum, Inc., a U.S. Army Veteran and former Chief Lieutenant Colonel. Our program assists Veterans who are interested in transitioning from military service to civilian life. Through counseling and financial support, we ease the path and eliminate the costs of entering the Real Estate Industry. Honorably discharged military Veterans and active duty personnel and spouses are eligible. Our program covers the costs associated with pre-licensing and post-licensing courses, business sales training, exam fees, E&O Insurance, business cards, yard signs, and a complimentary one-year subscription to our technology and marketing tools. We believe that through our support of our military, we help to strengthen the communities in which we live for the benefit of all.
College Scholarship Program
Since 1991, our Scholarship Program has assisted Agents and Employees in our Family of Companies with education costs. The program is open to the children of Agents and Employees within our Family of Companies who are entering or currently enrolled in an undergraduate degree program. Since the program’s inception, over half a million dollars in funds have been awarded. Educational funding is one of the many ways we are building stronger communities in the markets we serve.